moomoo moomoo


is a cycling apparel brand founded in 2013 by respected cyclist Allan Oras. moomoo’s clothes-making process brings together functional world-class fabrics, crafting skills and professional design. This way we create quality that can be felt by all cyclists.

Flash - exclusive collection



Cycling apparel

moomoo’s cycling clothing combine premium fabrics, functionality befitting local weather conditions and Estonian design. The products in our collections are immediately available.

Team Lõunakeskus kit

It’s super easy to order your own unique custom clothing

Custom order
Flash Jerseys
Flash Jerseys

moomoo dresses Estonia’s finest

moomoo has been the cycling apparel partner of the Estonian national road bicycle racing team since 2014. From then on we have crafted the cycling kit of each team member with the utmost dedication. It is the details that make all the difference in professional sports. Moomoo takes care of this when designing cycling clothes, allowing the athlete to concentrate fully on the race.